S027: Top Dos and Don’ts of Email Marketing
In our last episode, We covered in detail how to write emails that not only gets opened but also read. In this episode, Host, Swiych Podcast and Founder, Podlobe, shares the top 7 Dos and Don’ts of email marketing.
In this episode, you will learn about the following:
- Natural principles fundamental to the success of email marketing
- 7 Don’ts of a successful email marketing plan, and
- 7 Dos of a successful email marketing plan.
You CANNOT disobey these Natural Principles
Email marketing, like many areas of our life, are guided by natural principles that have been in existence for thousands of years. Now, this is not me trying to sound philosophical, I am only stating the truths we sometimes wish were wrong.
Take for example the common “Law of Give and Take”, that can be summarized as giving more that you can get to get more than you expect. Your subscribers are humans who will also respond to this natural principle. Another is the “Law of the Farm” that I explained in this podcast.
Top 7 DOs of Email Marketing
Perhaps, the most important “Do” of email marketing is to personalise your email to your subscriber. You can’t afford to keep conversations here formal. And it would be costlyto make it a monologue. Others like deciding on what you want to achieve before hitting send, send first to yourself before sending out, asking questions amongst others were discussed in this podcast.
Top 7 DONTs of Email Marketing
As there are things you must to do create a successful email marketing campaign, there are also “don’ts”, you should avoid. These are mistakes or oversights that can seriously undermine your effort on email marketing. Top on that list is sending unsolicited emails. Wait…. what happened to asking for their permission?!
Another is to format your email content. I agree this is controversial, but seriously do you want your email to be turned into another mobile browser? Do you. Others like not talking too much about yourself, not selling from day 1 and others were discussed in this podcast.
If you intend to make use of email marketing to the best of its abilities, absorbing these principles as well as practices should be your priority.
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Samuel Adeoye (popularly known as “Se7en” or the “Chief Trouble Maker at Podlobe”) is the lead podcaster at Podlobe and a budding Infrastructure Engineer. To reach Samuel, send him a mail at email@example.com.